“Unprecedented.” That’s the word we keep hearing for the level of disruption that COVID-19 has brought to our economy and our social lives.
As we hunker down and see our collective incomes contract, the fashion industry is also in crisis. Factories in Europe and Asia are shutting down, either to stem the spread of coronavirus, or because brands are closing stores and canceling orders. The entire fashion industry will be forced to adapt offering more eco-friendly and sustainable concentrated products for the post-pandemic era.
Given the extended period of lockdown around the world, every evening, our social media feeds are bombarded with LIVE chats featuring fashion designers, experts from the industry and newsmakers sharing their take on eco-conscious style, the paramount importance of upcycling and ethical production practices.
Echoes of responsible shopping, repeating and saying no to fast fashion products have resonated on television discussion panels and editorial spreads, of late.
Considering that fashion is one of the biggest polluting industries, here are the key commandments to navigate the post-pandemic world with caution, responsibility and without sacrificing style.
Try to incorporate trans-seasonal fashion.
Brands and designers will make and people will buy clothes which are not periodical, but stylish, relevant and ethical through seasons and all over the globe.
Do not waste any piece of fabric or outfits, will upcycle, recycle and repeat it.
People will invest in one good thing and use it optimally. They will use their vintage/ heirloom ensembles which they can upcycle/ restore so that they can use them keeping it relevant to the current trends.
Appreciate artisanal value.
The pandemic will allow humanity to reset its values learning to become more mindful of their fashion choices and invest in meaningful, sustainable and handcrafted products. Local, artisan-made products, fashion choices and crafts will experience a renaissance. Artisanal value of a product can be defined by the brand directly working with local artisans/craftsmen to provide them meaningful and sustainable work, preserving heritage craft traditions, and compensating the artisans fairly.
Create a eco-conscious chain.
Consumerism would respond positively to sustainable efforts. Individuals would be extremely passionate to know the process of the supply chain and take an interest in the process of operations. Brands will make efforts to protect the environment and use natural resources sustainably more than ever.
Follow and promote sustainable fashion.
The ambiguity of the current situation demands the industry to adapt to an effective, efficient and responsible working environment. Brands and designers not only need to follow a sustainable approach towards material usage, but also support and nurture the their team and craftsmen. They need to economically strategize and plan the upcoming seasons to make sure things soon roll back to being normal.